Globally renowned independent brand valuation and strategy consultancy company Brand Finance released its "Banking 500 2024" report, ranking seven Turkish banks among the 500 most valuable banking brands in the world in 2024.
Accordingly, Türkiye İş Bankası, boasting a brand value of USD 859 million – a 17 percent increase from the previous year – secured the 223rd spot globally, thereby earning the top position as Türkiye's most valuable bank. Other Turkish banks on the list along with their respective rankings include Garanti BBVA (231), Ziraat Bankası (261), Yapı Kredi (280), Akbank (299), VakıfBank (412), and Halkbank (420).
Commenting on the findings, İş Bankası General Manager Hakan Aran expressed his appreciation for the report results: "Being ranked first in such a ranking, particularly in our centennial year, is of immense value. This ranking emphasizes reputation and brand value across all stakeholders, surpassing mere financial metrics. It brings us great pride to reaffirm that trust and innovation, the two primary pillars of a strong banking brand, are among the most prominent aspects of our Bank. Operating with the vision of being the bank of the future, this achievement fills us with joy and reinforces our commitment to excellence."